Here are some tips to find out the user's search intent
Check the suggested keywords Check the suggested keywords image The search suggestions that are automatically displayed when you enter a keyword in the search window are called suggested keywords. For example, if you enter "Shinjuku Lunch," the search options will display suggested keywords like the ones above. Google's search engine suggests information that users may want to know as suggested keywords. By the way, suggested keywords are displayed based on the user's search frequency and degree of relevance to the keyword. This is a powerful clue that can help you determine the search intent and can be used as a reference when creating articles.Check related search keywords Check related search keywords Image Phone Number List Don't forget to check the "related search keywords" displayed at the bottom of the search results screen page. These are the 10 keywords that are displayed as "search keywords related to...". You can understand the words that users associate with keywords. Keywords that do not include the search keyword entered in the search window will also be displayed. By looking at related keywords, you can discover a new perspective on a query, include elements in your article that are not found in other articles, differentiate your article from other articles, and add originality. What is content quality improvement? Let's think about the quality of content based on the four search queries for micro-moments.
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In order to create and distribute high-quality content, it is also important to consider the actual and latent needs of search queries. Manifest needs refer to the problems that users want to solve in the present through content, and latent needs refer to what users want to become in the future. Also, manifest needs can be said to be benefits, and latent needs can be said to be benefits. For example, if there is a search using the query "Car recommendations for people in their 30s," the manifest needs include "I want a car" and "I want to know about recommended cars," while the latent needs include "I want to buy a car." Their true feelings are hidden, such as "I want a space to myself," "I want to take my family on a trip," or "I want to go on a road trip."
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