Sell more at Christmas with the help of ChatGuru
After two Christmases affected by the new coronavirus pandemic, retail trade is expected to see its first real increase in sales during the festive period. The National Confederation of Commerce in Goods, Services and Tourism (CNC) estimated that R$65.01 billion should be generated in sales at Christmas 2022 According to the CNC, the good prospects can be attributed to many factors, including the normalization of the flow of consumers at the turn of the first to the second half of this year, in addition to the improvement in the job market and slowdown in inflation. Responsible for the CNC study, economist Fabio Bentes states that the food trade generates greater revenue generation within retail. The expectation is that 38.6%, equivalent to R$25.12 billion, will be generated by supermarkets and hypermarkets. However, the Christmas period also generates a more relevant seasonal boost in the fashion sector's performance. Retail revenue as a whole grows, on average, 25% from November to December, while sales of clothing and accessories increase by 80%, according to Bentes' survey. Of the total,, or R$22 billion, will be generated by clothing, footwear and accessory stores. Finally, another 12.6% of Christmas sales, which correspond to R$8.19 billion, will be generated by stores specializing in personal and household items.The Brazilian Association of Electronic Commerce Companies (Abcomm) also predicts that year-end sales will grow inThe forecast is for an increase of 3.8% compared to 2021, reaching R$17.32 billion. Abcomm also reported that this year's average purchase ticket will be high, reaching R$450. ChatGuru's tips on how to generate more business during Christmas If you integrate your company's communication on the ChatGuru platform, your brand will be in an excellent position to make the most of the opportunities that the Christmas and New Year holidays present to you. We are able to develop a connection with your customers and encourage them to continue doing business with you using our various technologies. And this includes the busiest times for calls! Be where your Industry Email List customers are Apps are rapidly growing in popularity and market share, and serve a very important purpose during the Christmas and New Year shopping event. According to research conducted by Meta, it was found that customers who had two-way conversations with businesses through messaging demonstrated a stronger emotional connection. Additionally, 77% of Brazilians who have engaged with a company through text messaging report that they have a more favorable impression of the brand and the products and services it offers.
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Use ChatGuru if you want to stand out on WhatsApp without more work. You can improve the assertiveness of your contacts with consumers by using the various solutions accessible on our platform. Some of these options include chatbots and optimization tools to improve your human service, but also introduce automation. 24 hours available It is possible for companies to use the ChatGuru chatbot to maintain a stable and open line of communication with their customers. Even if your customers reach out when your human salespeople are no longer online, you can still make money from your business. Consumers can find out about Christmas offers, find out more about the options and even make purchases without having to leave the comfort of their home and at any time of the day, thanks to chatbots. The simplicity with which the customer can engage at the time and place that is most convenient for them is directly proportional to conversion rates. A chatbot is capable of answering customers’ fundamental questions and guiding them through the purchasing process. Excellent preparation for a busy period like Christmas. More efficient agents In addition to the assistance provided by technology, human agents are much needed during the Christmas shopping season. Therefore, ChatGuru offers a set of solutions that aim to increase the efficiency with which your agents work.
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