Acronym for Cost Per Thousand Impressions
What the advertiser pays his publisher is a fixed amount, agreed upon in advance, each time a user clicks. For example, € for every clicks on a link.CPL: Acronym for Cost Per Lead. Pricing system in which the advertiser pays a fixed amount for the subscription of a user interested in their offer LeadUser minimally interested in your product and who has left you their data. This model allows advertisers to generate a guaranteed return on their advertising investment.CPM: Remuneration system in which the advertiser pays for every , impressions of their ad, regardless of whether a conversion ultimately occurs or not.CTR : Acronym for Click Through Rate. Relationship between Belarus WhatsApp Number users who click on a specific link and the total number of users who view a page, email or ad impressions. It is commonly used to measure the success of an online advertising campaign, as well as the effectiveness of email campaigns.CRO : CROConversion Rate Optimization , also known as conversion rate optimization, is the iterative process that seeks to improve the conversion ratios and processes of a website.
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ROI: or Return on Investment Rate is the indicator of the profits that have been obtained after carrying out certain actions. That is, with it we can calculate the conversions and the results obtained from a specific investment.RTB : Acronym for Real Time Bidding. A means by which advertising inventory is bought and sold per impression, through an instant programmatic auction. With the RTB method , advertisers bid on an impression, and if the bid is successful, the advertiser's ad automatically appears on the publisher's website.Click to call: the English term translates into “click to call.”
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