BIM technology shortens
The main difference between dynamic ads and regular ad formats is that they target users who are already interested in certain products. Who benefits from using it? Applications. What to advertise? Products , services , actions in the application. . new advertising formats. Beta testing of the new Audience Insights API , updates to the functionality of Canvas and Slideshow formats , as well as the launch of the Facebook Creative Hub creative platform. The API will give brands the ability to access insights from aggregated and anonymized demographics , audience psychographics , background information and Facebook IQ reports. Canvas format is interactive pages with loading speeds several times faster than regular sponsored content units , already dubbed Instant Articles for Advertisers. . Slideshow ads also receive a number of updates , such as the ability to provide audio and text , video tools , the ability to create Slideshow ads from a mobile device, and integration with.Facebook Photo Library and stock partner Shutterstock. A new creative photo editing servies platform for advertisers, Facebook Creative Hub, is also currently being tested a global launch of the product is planned for the coming months. The tool will provide the ability to analyze mobile advertising campaigns using creative patterns marketers will be able to create advertising and see how it will look in the feed. Such layouts can be sent to the client for approval. Who benefits from using it? Advertisers whose audience is primarily on Facebook. New advertising options on Instagram . Vertical advertising format. Portrait orientation is a common format for consuming mobile content , which allows advertisers to be even more creative when creating a post.
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Now advertisers have the opportunity to independently determine which format vertical , square or horizontal works best. Who benefits from using it? Advertisers who promote events , since basically all event posters are vertical. What to advertise? Products , services , applications , events. . Smart advertising. New features when viewing video ads and advanced call to action functionality. Now , if a user views an ad for more than four seconds or clicks on the profile specified in the ad , the CTA button under the picture or video will glow blue. The link button itself can contain the URL , the price of the product, and even ratings in the App Store.
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