Velociraptor - dinosaur The only thing missing is the Viking

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Instead of a conflict, it is important to create an exciting, gripping world right from the start, which increases the tension in the reader despite the lack of conflict, which reaches its climax with the turning point and the realization. When it comes to designing a company's history, this means that the turning point can, for example, be an inspiration that, at first glance, has nothing to do with the founding in terms of time or subject matter and causes you and your readers to question everything. This is how you justify with a wow effect that your product is now the way it is and why you founded your company. Is it suitable for my company? Are you missing conflicts in your company history ? Then Kishōtenketsu could be the narrative structure for you.


The insights that you had as a founder and that your customers also have are Special Data suitable for turning things around. Insights that ultimately led to the founding. 5. Colin Theriot's Viking Velociraptor Formula Colin Theriot of Cult of Copy likes alliteration. So much so that he simply called his formula consisting of V-words the Viking Velociraptor formula . He always arouses interest, which is also the goal of his storytelling approach.  What is it? A story based on the Viking Velociraptor formula needs five important points: Verify: Describe something the reader has already seen, read, heard, or experienced. Validate: Confirm your reader's reaction to what has been described - he or she feels correctly. Vantage (Advantage): Use the previously mentioned information to mention what you actually want to talk about.




Values: Describe values ​​that you share with readers. Villains (Enemies): Denounce opponents who don't share your opinion. Example At the Start-Up Unicorn you can see parts of the Viking Velociraptor formula. The beginning of the About Us page describes a frustrating situation that all readers are probably familiar with. Then comes the “advantage” because Einhorn does it differently. Unicorn: About Us Unicorns: About us In the founding story, such as the Fairstainability Report 2017 , opponents are clearly named and one's own values ​​are contrasted with them: Unicorn vs. Monsanto Unicorn vs. Monsanto How to implement? Colin Theriot applies his formula to all possible text variants.