At the beginning of any communication strategy, one of

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They are also widely used. You must remember the phrase: “Yes, we can” by former President Barack Obama during his election campaign. Elements of a slogan The term “impact phrase” already says it all: it needs to be strong and easily memorable , to the point of being addictive. To achieve this, some elements can be worked into a slogan. First, it must be short . The intention is that it can be recorded quickly and it is much more difficult to memorize long phrases, right? To optimize memorization, it is recommended to use words that are absorbed without difficulty . That is, no more using terms just because they are elegant. It i

s not just about setting the message, the objective is to set the brand. Another Chinese Australia Phone Number List attribute of a slogan is to be like an invitation to consume. Therefore, it must correspond to the expectations that your business is capable of meeting. Therefore, be honest and include the brand's objectives according to its functionality. How to create an extraordinary slogan ADVERTISEMENT Ready, now you know what a slogan is and why it is important for your business. But believe me, creating one is not as easy as it may seem. In short, it must be able to reveal the history of the brand: what its concept is , the benefits it can bring and what makes





t special . In short, the slogan should convey why your product or service is the best option. Let's see that! Know your audience At the beginning of any communication strategy, one of the initial steps is to know exactly which audience is going to buy your product or service. However, it is not enough to simply discover the age range, gender, income, and other demographic indices of customers. This information is important, but it does not give sufficient depth for the creation of pieces and texts. Just as in content production , we recommend that you have a buyer persona in mind to direct all your communication efforts. The concept of a buyer persona can be defined as a semi-fictional profile