|
And the truth is, those Google Ads tools are not very accurate and in many cases they do not coincide with the real data of an active campaign. A paper campaign is one thing and an active campaign with data is another. Start with a small budget The recommendation is to do a test campaign for a week or two with a base budget, not a final or total budget. If you have 1000 USD for the campaigns, do not use it all in the test campaign, start with 300, or 600 dollars. The intention here is that this expense does not represent a very large loss in the event that results are not produced and at the same time this invested budget is sufficient to collect data and thus make projections and estimates for the future of the campaign.
When launching this test campaign, two scenarios can be Korea Phone Number Data presented, the first is that the campaign achieves results and the second scenario is that the campaign does not achieve the expected results. For both cases, you must analyze the performance and draw your own conclusions. Campaign WITHOUT results The reasons why the campaign does not have the expected results may be related to: (cost) Acquisition cost is not profitable Conversion rate The landing page needs improvements Once a few days have passed, you will have enough information and data, make improvements at the landing level, words, ads and activate the campaign again.
Company with results Now, if the campaign has results, we can also make a projection of results based on the data collected. With the campaign cost per click The conversions The conversion rate Advertisements Keywords Making an estimate of the results, if necessary, increases the investment and also improves aspects such as the conversion rate. This is how we use the first month to test and in month two adjustments are made to obtain better results and increase the investment in Google Ads.
|
|