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In our case, being part of the affiliate program helped us increase BOWWE's visibility and taught us to be mindful of running social media campaigns. BOWWE Affiliate Marketing Dashboard Results of the BOWWE team's activities in the AppSumo affiliate program ) Be specific about what results you expect from AppSumo campaigns. Think about what you expect from running a campaign on a platform like AppSumo. Ask yourself what value and benefits you will get from it. Why would you run a campaign on AppSumo where you have to share your profits with AppSumo when you can do the same discount yourself? You can look at the problem taking into account various aspects.

In what case will CAC (Customer Acquisition Cost) be more profitable? You need to photo editing servies evaluate whether the cost of acquiring a customer will be the same with and without AppSumo or whether it will be different. It will be easier for you to decide if it is really worth investing your time and money into running an AppSumo campaign. b) How important is feedback from AppSumo users to you? Reviews on AppSumo are considered a valuable source of product information. AppSumo itself considers the number of positive reviews to be an important factor affecting the visibility of a product on the platform. The result of the campaign may be the creation of a database of opinions about our product, but there is a possibility that not all of them will be useful for the product itself. c) Can you afford to fail.



Remember: AppSumo is a platform available to millions of Internet users. The launch of a campaign on this type of platform is visible from the outside, which means that the campaign can have enormous reach. However, it can also have a downside. If your campaign is unsuccessful, it could harm your business. If your potential customer knows that such a campaign has taken place, they will want to know more about your product. If he sees on AppSumo that your product has received no reviews, few requests, or worse, negative reviews, he will have a hard time gaining trust and convincing him of the value of your product.