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We had the opportunity to talk about how visual perception occurs in a previous article of mine relating to eye-tracking, so I will not dwell on the technical explanation of how it works. It is enough for us only to remember the following concept: "visual perception is different from the physical distribution of light on the retina because it is the result of a real process of translation and interpretation" . Let's think for example of color, the perception of which is enormously influenced by the meanings we attribute to it; we would hardly, for example, wear red to a funeral. Consumer psychology investigates various factors with respect to visual stimuli.

Ease vs difficulty in visual perception itself Let's think about the many cases in which it is necessary to ensure that a single stimulus attracts attention, and that the outline represents the frame or context; in this case it is obvious that the target stimulus must be seo expater bangladesh ltd clearly visible. To establish whether it actually is or not, all aspects must be evaluated: where will the consumer encounter that particular stimulus? In what position? What will he see all around? And where will you see it? In the psychology of digital behavior it is first of all necessary to know the device from which the consumer will connect, and the different screen sizes must be well studied and evaluated.



Think about the annoyance generated by confusing images, too small texts and blurry colors on our smartphone. Immediately the perception will generate a reaction, Perception-Image The cultural meanings of the images and colors used A very important aspect for those targeting different countries. L'Oreal, for example, expertly uses the cultural meanings attributed to sensuality. Look at the images below: the same product, in this case a lip gloss, will find the most appropriate communication for the country of interest by choosing a testimonial that refers to different identifications.