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February 10, 2016 12 comments Author: Paweł Gontarek Share: In UX, we deal with 10 Nielsen heuristics. They are always discussed during training, at least the basic ones. Here I would like to show you that these heuristics are very often used, I would say unconsciously, by SEO specialists. At the same time, it will probably be the first such material on this blog relating to two different areas: UX and SEO. So let's see what it's like My thoughts are loose and do not exhaust this topic. I hope the ux people won't lynch me Show system status. What is currently happening in the system? Keep the user informed through appropriate feedback within a reasonable period of time. What part of the application/website is the user in? Of course, broadly speaking, we are dealing with the system status, i information about what is happening on the website.
The user sees a spinning status symbol - the user is satisfied. Seowiec will be discontented - it takes too long to load! page-loading-Phone Number List status Breadcrumbs menu – breadcrumbs. This is a huge convenience for the user because he knows where he is. At the same time, he often uses this menu to navigate the website. Therefore, a very good solution is to use what ;) menu-breadcrumbs For a SEO specialist, it is important that the whole thing is built into a structure: Maintain correspondence between the system and reality. Speak natural language. The use of real-world linguistic conventions is more understandable than system-oriented messages.

Internal linking can be quite a sensitive topic - let's look at the screen below (euro.com.pl store): hints-euro When clicking on the blue words, the SEO specialist expects internal linking - . entry to another page created such as tags. Meanwhile, from the UX side, these are hints - the user clicks and a hint appears as to what it is. And I ask "what the hell?" Someone messed something up here. Blue is a habitual link, but someone changed this habit and made suggestions. Can't they be implemented differently? I must admit that with these words, the SEO specialist will strive for one more solution - building additional landing pages for specific keywords in order to build a long tail of traffic. And he meets an unreformable UX specialist who won't let him. Anyone have an idea for a compromise.
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