There are no general rules valid

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If the platform sends one message at a time, it will be possible to safeguard the delivery rate, another fundamental statistic. 6. Use of marketing platforms ut to be strategic for the success of the campaigns, because by relying on free tools, such as email marketing software available to anyone, you run the risk of sharing the mail server even with those who spam. Download the  free whitepaper on the HubSpot platform! Myths to dispel about marketing emails for all campaigns, performances may vary, but there are certainly some behaviors that are potentially dangerous and therefore to be avoided if you aim for success in lead nurturing. email marketing best practicesWe have identified 5 false myths and offer you as many tips to increase performance. Avoid images : in reality, the presence of a visual element , be it a photograph.

Video, can improve engagement and click-through rate. For example, if the goal of  Bolivia WhatsApp Number your email campaign is to register for a free webinar, inserting a short video presentation will improve the results. Write short texts : while it is true that the subject should remain within the limits of the characters that can be displayed in message previews, there is no evidence that short emails are more effective than longer ones. So, as long as the topic is interesting and the content useful, the recipient will continue reading, even if they have to scroll. Sending at a specific time on a specific day : Be warned, if a company has found that sending messages at 2pm on Thursdays improves performance, they can continue to do so, but that doesn't mean the same method works for everyone. mproved performance and get advice for your company's strategy, click here! New Call-to-action

The underlying concept is that you should prefer a few leads, as long as they are of value , with which it will be much more likely to finalize a negotiation. pipeline This means that salespeople need to ask the appropriate questions at the right time in the sales process, without hesitating to touch on the most sensitive issues up front. Some of the questions that should be asked at the beginning of the relationship, to immediately understand whether the prospect can be a potential customer, are: Is this purchase a priority for you? What is the available budget? How much do you expect to spend? Who will make the final decision? If one of the answers to these questions does not reflect expectations.